In a 2005 paper by S C Noah Uhrig (University of Essex, UK) entitled, “‘Cinema is Good for You: The Effects of Cinema Attendance on Self-Reported Anxiety or Depression and ‘Happiness'” the author describes how, “The unique properties of attending the cinema can have decisively positive effects on mental health. Cinema attendance can have independent and robust effects on mental wellbeing because visual stimulation can queue a range of emotions and the collective experience of these emotions through the cinema provides a safe environment in which to experience roles and emotions we might not otherwise be free to experience. The collective nature of the narrative and visual stimulation makes the experience enjoyable and controlled, thereby offering benefits beyond mere visual stimulation. Moreover, the cinema is unique in that it is a highly accessible social art form, the participation in which generally cuts across economic lines. At the same time, attending the cinema allows for the exercise of personal preferences and the human need for distinction. In a nutshell, cinema attendance can be both a personally expressive experience, good fun, and therapeutic at the same time. In a rather groundbreaking study, Konlaan, Bygren and Johansson found that frequent cinema attendees have particularly low mortality risks –those who never attended the cinema had mortality rates nearly 4 times higher than those who visit the cinema at least occasionally (Konlaan, Bygren, and Johansson)